SERA Team:
| Wenting Wu | Project Manager and Researcher |
| Leo Fankhänel | Student Experience Researcher |
| Arianna Lu | Student Experience Researcher |
| Tim Tong | Student Experience Researcher |
| Chris Neels | Student Experience Researcher |
Advisors:
| Tim Silk | Professor and Faculty Mentor | Marketing Division |
| Denise Withers | Manager – Learning Design | Learning and Technology Services |
| Paola Baca | Associate Director | Academic Services |
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Name: Wenting Wu
Year and Major: Year 4, Finance
Motivation to Join SERA:
I have always wanted to get some experience in research while I’m studying at Sauder, and SERA offered the perfect opportunity. Through our research projects, we gain valuable experience working with the Sauder community, exploring ideas, drafting proposals, carrying out research, writing research reports, and more. Sauder is among the first schools in the world to initiate student experience research, and I’m certainly excited to be part of that.
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Year and Major: 2
Motivation to Join SERA:
As an international student at the University of British Columbia I am very excited to be able give back and contribute to the enhancment of the Sauder experience. Sera provides an opportunity for me to further my research skills while interacting with faculty members in an independent student based team environment. Having conducted marketing research while working at the derivatives exchange Scoach, Deutsche Börse Group, provides me with a solid foundation for my work.
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Year and Major: 4
Motivation to Join SERA:
To be updated.
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Year and Major: 3
Motivation to Join SERA:
What got me excited about SERA was the opportunity to bring student voice in matters that were relevant and important to them. Whether it be through topics such as the new Canaccord Learning Commons design or teaching practices and resources, SERA can help ensure student initiatives meet and fulfill the needs of the student population. For this reason, I am excited to be part of SERA and I look forward to an amazing year!
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Year and Major: Year 3, Business Technology Management
Motivation to Join SERA:
To be updated.
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Position: Professor and Faculty Mentor, Marketing Division
About: Joining us this year, Dr. Silk serves as a mentor to our student experience researchers, and provides guidance on the research process including methods, analysis, and reporting. He holds a PhD in Marketing (Consumer Behavior) and is an award winning teacher and researcher.
Motivation to Join SERA:
To be updated
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Position: Associate Director – Academic Services, Undergraduate Office
Motivation to Join SERA:
I believe human beings are naturally curious, and research is one way to nurture and satisfy this innate curiousity. I am enthusiastic about working with undergraduate students who are interested in asking questions, doing research and exploring research methods. It is my pleasure to support the SERA team.
